GPL Tax & Accounting

Challenge

GPL Tax & Accounting wanted a new website with a modern look and a mobile-friendly design. The company also needed help designing a content marketing plan to improve organic search rankings, along with a website that would support those efforts.

Solution

First, Resources Online helped GPL pick a platform for the new website. The company settled on WordPress, because it is user-friendly and well-suited to content marketing but can also be used to create a robust and website that’s easy to navigate on any device.

Resources Online then consulted with GPL to determine a taxonomy for the company’s many accounting and tax services and to prioritize those services. The team devised a content marketing strategy for GPL that would allow the small business to begin its foray into content and to add to and extend its efforts over time.

After identifying a visual designer and a WordPress theme, Resources Online created a design (via wireframes) for the website that would work within the chosen theme and would accommodate the content marketing plan. The Resources Online PM managed the SEO specialist and visual designer hired by GPL to build the site.

Resources Online provided a template and writing guidance to GPL’s internal writer, and it reviewed and edited the writer’s web copy drafted for the site. Resources Online also set up the company’s blog and managed the technical aspects of the website implementation.

Services

• Project management
• Website design
• Content strategy and management
• Content marketing strategy